Designing growth systems, not just campaigns.
Growth marketer with 3 years of hands-on work in DTC consumer brands. I design full-funnel systems that connect campaigns, CRM, product launches and community into one growth path.
BFCM sales+114%Black Friday to Cyber Monday 2025, compared with 2024.
Case 01Email & SMS revenue+130%Sales driven by our email and SMS marketing, 2025 compared with 2024.
Case 06One system, five stages
Select a stage to see the cases behind it.
Click a stage to open its cases
Featured work
The two projects that show the system best.
Campaign & LaunchBFCM Campaign System+114% sales, 2025 vs 2024Read the case
Lifecycle & CRMLifecycle & CRM Automation System+130% CRM revenue, automation share 39% to 58%Read the case
Tools I work with
AI and automation
ClaudeChatGPTCodexManus
Marketing platforms
KlaviyoShopifyMeta Ads ManagerGoogle AnalyticsCanva
Let's talk growth.
Open to growth marketing, product marketing, CRM, content, and community-focused roles across global markets.
Hong Kong / Shenzhen
All nine case studies
Every project in one list. Each opens the full case study.
© 2026 Lynn Yang. Growth systems, shown through real work.