Campaign
System
Featured cases
- BFCM 2025 Campaign
- Ingredient Kit Launch Workflow
Lynn Yang
Designing Growth Systems,
Not Just Campaigns
Not Just Campaigns
I design full-funnel marketing systems that connect acquisition, conversion, CRM, product launches, and user-generated content into structured growth paths.
Explore Systems →Core Capabilities
User Behavior
Understanding
Understanding
Starting from purchase motivation, extending to decision paths, usage behavior changes, experience feedback, and long-term usage patterns.
Growth System
Design
Design
Starting from acquisition, building a complete growth system that covers conversion and retention, and achieving holistic growth through multi-channel collaboration.
Campaign & Funnel
Design
Design
Designing integrated marketing campaigns around key market moments, aligning content, timing, and channels into a unified user journey.
Lifecycle & CRM
Strategy
Strategy
Designing lifecycle systems based on user segmentation and behavioral triggers to improve repeat purchase rates and long-term customer value.
Content & Community
System
System
Building a content ecosystem through user stories and UGC mechanisms, allowing users to naturally participate in brand storytelling and content creation.
Growth Systems in Action
Five portfolio sections. Each system leads to a dedicated page where the related case studies, visuals, and results can be explored in detail.
Campaign
Acquisition
System
Featured cases
- AI-assisted PR & Media Acquisition Workflow
- Creator Partnership Database & Content Seeding System
- Saudi Market Early-stage Growth Setup
Lifecycle
System
Featured case
- Lifecycle Automation & CRM Flow Optimization
Product Ecosystem
Expansion
Featured case
- Ingredient Kit Launch & Product Ecosystem Expansion System
Content & Community
System
Featured case
- User Story & UGC Content Asset System